Untapped opportunity

The Muslim market is an investor’s dream, but many children’s broadcasters are ignoring the demographic.

With over 1.8 billion Muslims around the world, it’s a market certainly worth tapping into. Global spending by Muslims on food and beverages is growing and by 2023 the sector is expected to be worth US$1.9tn. Major UK fashion retailers have already invested in this growing demographic, with the likes of H&M, Asos and Nike creating their own ‘modest’ clothing lines. And why wouldn’t they, with Muslim spending on clothing predicted to reach US$361bn by 2023?

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